Market analysis, I didn’t expect you to be like Turkey.

Turkey is known as an emerging economy. According to the Turkish National Bureau of Statistics, the gross domestic product (GDP) in 2017 was about 850.7 billion US dollars , an increase of 7.4% over the previous year. Its advantageous industries include agricultural products, textiles, automobiles, and home electronics.

According to statistics, as of 2017, Turkey has a population of 82.83 million and is the third most populous country in Europe. Among them, 51.2% of the population is younger than 30 years old, and the population structure shows a clear trend of youthfulness. Local residents pay attention to European culture and their consumption habits are closer to those of other European countries.

From January to September 2017, Turkey's foreign trade resumed its growth. According to the statistics of the Turkish Statistical Office, the import and export volume of goods trade was US$284.64 billion , an increase of 13.6% over the same period of the previous year (the same below). Among them, exports were 115.25 billion US dollars , up 10.6% ; imports were 169.39 billion US dollars , up 15.7% . The trade deficit was 54.14 billion US dollars , an increase of 28.3% .


Turkey is a gateway to East and West exchanges and integration across Europe and Asia. In recent years, both Turkey and China's economy have continued to develop. Turkey and China are located at the ends of the ancient Silk Road. Turkey is an important partner in building the “Belt and Road” with China. Turkey is both an important supporter of the “Belt and Road” and an important promoter. The “Belt and Road” provides important development opportunities for countries along the route. In the future, the cooperation between the two countries on the "Belt and Road" will be very promising.

According to data released by the Turkish Statistical Institute, Turkey imported US$2.14 billion from China in September 2017, and China became the largest source of imports .

The bilateral trade volume between China and Turkey in January-September 2017 was US$19.31 billion , a decrease of 7.8%. Among them, Turkey’s exports to China were US$2.12 billion , up 35.9%, accounting for 1.8% of Turkey’s total exports, up 0.3 percentage points; Turkey’s imports from China were US$17.19 billion, down 11.3%, accounting for 10.2% of total Turkish imports, down 3.0 percentage point. The trade deficit between Turkey and China was US$15.07 billion, down 15.4%. China is the fifteenth largest export market and the largest source of imports.



Real estate is in full swing, the market for lighting and lighting continues to grow

With the rapid development of local construction, manufacturing and tourism industries in Turkey, per capita income continues to increase, people's lifestyles are constantly changing, and the number of residential and industrial buildings, offices, shops, sports fields, restaurants, hotels and other facilities is growing, and the demand for lighting fixtures It has also gradually expanded. The Turkish lighting and lighting market is expected to exceed $800 million in 10 years.

LED market opportunities are huge

In recent years, the Turkish government has banned the production and sale of incandescent lamps with a large wattage of 75-100W, taking into account environmental factors. This measure has undoubtedly increased the demand for energy-saving lamps and LED lamps. The prices of energy-saving lamps and LED lamps will increase in the next few years. Turkey's energy-saving lamps and LED light bulbs are mainly imported.

Due to the government's investment in outdoor lighting replacement, the popularity of LED lighting in Turkey will increase exponentially in the next few years, replacing the traditional halogen and incandescent lamps in rural areas. Relevant data shows that the current Turkish lighting and lighting market is about $350 million . Market research firm Research and Markets expects that the Turkish LED market will grow at a compound annual growth rate of 15.6% from 2016 to 2022, and by 2022, the market size will reach $344 million . In the Turkish market, LEDs are expected to have the highest growth rate in the application market for signs and billboards.

Although most of the Turkish LED lighting products manufacturers still rely on imports, it is obvious that their market is obviously high growth, and with the support of the Turkish government, there are many import policies that are favorable for LED products.

The development advantage of China's lighting industry in Turkey

There are more than 1,500 local lighting companies in Turkey, 70% of which are mainly OEM OEM products, most of which are from China. In 2016, the total import volume of Turkish lighting fixtures was 510 million. The total amount of lighting products imported from China was 320 million. The import of lighting fixtures in China accounted for 64.2% of Turkey , which is Turkey's first source of imports .


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